The TAASA Difference

BEYOND THE African Safari Experience

Inspired by the vibrant Maasai culture of East Africa, TAASA is more than just a brand; it's a call to adventure. The Maasai word "TAASA" means "Let's Go" or "Do It," embodying the spirit of exploration, seizing the day, and living life to the fullest.

Our team embraces this approach by providing flexibility and encouraging a feeling of "pole-pole," or slowly-slowly. This allows you to connect deeply with the experiences you are having and the people you meet.

More than just a vacation, TAASA offers a transformative experience. Our mission - Empower, Protect, Explore - is felt throughout multiple touchpoints in your journey. By immersing yourself in the rich cultures and stunning landscapes of East Africa, you'll discover a newfound sense of purpose, connection, and wonder.
Inspired by the vibrant Maasai culture of East Africa, TAASA is more than just a brand; it's a call to adventure. The Maasai word "TAASA" means "Let's Go" or "Do It," embodying the spirit of exploration, seizing the day, and living life to the fullest.

Our team embraces this approach by providing flexibility and encouraging a feeling of "pole-pole," or slowly-slowly. This allows you to connect deeply with the experiences you are having and the people you meet.

More than just a vacation, TAASA offers a transformative experience. Our mission - Empower, Protect, Explore - is felt throughout multiple touchpoints in your journey. By immersing yourself in the rich cultures and stunning landscapes of East Africa, you'll discover a newfound sense of purpose, connection, and wonder.

Experience The taasa way

Experience The taasa way

THE TAASA STORY

TAASA Lodge has its roots in family, dating back to 2007 when Jim Roane took his family on safari in Tanzania. The Roane's fell in love with the country and its people, and Jim seized the opportunity to invest in a lodge when it presented itself.

In 2008, Peter Taunton visited Tanzania with his family at Jim's request. Peter too was captivated by the country, and decided to invest in the lodge. Peter is active in supporting nonprofit organizations in the United States, and saw this investment not only as a way to provide guests with a remarkable safari experience, but also as a philanthropic venture to protect wildlife, and support the local community.

Over time, Peter and Jim's initial investment took on a more hands-on approach, and they eventually became sole owners of TAASA Lodge and transformed it into the premier African safari destination that it is today. 

In 2025, Jim and Peter will expand the TAASA portfolio with the addition of their second camp, TAASA Migration Camp, creating TAASA Luxury Lodges & Camps. This expansion represents not just a new chapter but a bold vision for the future; one rooted in family, purpose and the extraordinary landscapes of East Africa.

TAASA Lodge has its roots in family, dating back to 2007 when Jim Roane took his family on safari in Tanzania. The Roane's fell in love with the country and its people, and Jim seized the opportunity to invest in a lodge when it presented itself.

In 2008, Peter Taunton visited Tanzania with his family at Jim's request. Peter too was captivated by the country, and decided to invest in the lodge. Peter is active in supporting nonprofit organizations in the United States, and saw this investment not only as a way to provide guests with a remarkable safari experience, but also as a philanthropic venture to protect wildlife, and support the local community.

Over time, Peter and Jim's initial investment took on a more hands-on approach, and they eventually became sole owners of TAASA Lodge and transformed it into the premier African safari destination that it is today. 

In 2025, Jim and Peter will expand the TAASA portfolio with the addition of their second camp, TAASA Migration Camp, creating TAASA Luxury Lodges & Camps. This expansion represents not just a new chapter but a bold vision for the future; one rooted in family, purpose and the extraordinary landscapes of East Africa.

OUR MISSION

When TAASA was established, one of our first endeavors was to craft a mission statement that truly reflected our values as a family, as individuals, and as respectful stewards within a country that welcomed us.

The words Empower, Protect, Explore became the foundation of our identity, guiding every decision we make to remain true to our mission.

brand inspiration

Deep in the heart of the African savannas, the Maasai people have cultivated a rich cultural heritage that continues to inspire and captivate the world. One of their most iconic symbols is the round Maasai necklace, a simple yet profound piece of jewelry that holds deep significance within their culture.

The circular design signifies wholeness, the cycle of life, and the strong bonds within the Maasai community. It also represents the traditional boma, a circular enclosure found throughout Tanzania in which families live, gather, and thrive.

At TAASA, we honor and celebrate the rich heritage of the Maasai people by drawing inspiration from this traditional necklace to create our brand identity.

next

creativity and community

Inspired by the vibrant colors and intricate designs of the Maasai necklace, we infuse our brand with artistry and creativity. Our interiors, food, curios, and experiences are carefully curated to represent the lively spirit and warm, humble nature of the Maasai people.

To us, the round shape of the Maasai necklace also symbolizes our commitment to forging long-lasting relationships with our staff, community, and guests and providing a consistent, life-changing guest experience, influenced by the timeless traditions of the Maasai people.

By integrating this symbol into our brand, we aim to foster a sense of inclusivity and unity. We believe in the power of togetherness and strive to create a welcoming environment where everyone feels valued, enriched and connected.


previous

brand inspiration

Deep in the heart of the African savannas, the Maasai people have cultivated a rich cultural heritage that continues to inspire and captivate the world. One of their most iconic symbols is the round Maasai necklace, a simple yet profound piece of jewelry that holds deep significance within their culture.

The circular design signifies wholeness, the cycle of life, and the strong bonds within the Maasai community. It also represents the traditional boma, a circular enclosure found throughout Tanzania in which families live, gather, and thrive.

At TAASA, we honor and celebrate the rich heritage of the Maasai people by drawing inspiration from this traditional necklace to create our brand identity.

next

creativity and community

Inspired by the vibrant colors and intricate designs of the Maasai necklace, we infuse our brand with artistry and creativity. Our interiors, food, curios, and experiences are carefully curated to represent the lively spirit and warm, humble nature of the Maasai people.

To us, the round shape of the Maasai necklace also symbolizes our commitment to forging long-lasting relationships with our staff, community, guests and providing a consistent, life-changing guest experience, influenced by the timeless traditions of the Maasai people.

By integrating this symbol into our brand, we aim to foster a sense of inclusivity and unity. We believe in the power of togetherness and strive to create a welcoming environment where everyone feels valued, enriched and connected.


previous

taasa lodge

TAASA Lodge in Northern Tanzania offers a unique opportunity to experience the beauty of the African bush from the comfort of a luxurious lodge. Centrally located among three of the largest safari ecosystems, Ngorongoro Conservation Area, Serengeti National Park, and Maasai Mara National Reserve, TAASA Lodge provides an exceptional safari experience with its 12 opulent tents, TAASA Moments, and guided off-road game drives in open 4x4 vehicles.

poleleti game reserve

see TAASA LODGE

taasa MIGRATION CAMP

taasa MIGRATION CAMP

TAASA Migration Camp is a luxury mobile camp with 12 luxury tented suites which strategically relocates three times per year between the North, South and West of the Serengeti National Park in its efforts to follow the Great Migration. Nestled amidst dramatic landscapes of this iconic destination, TAASA Migration Camp offers families and adventurers an unforgettable opportunity to witness the awe-inspiring migratory herds in luxurious comfort.

serengeti national park

SEE TAASA MIGRATION CAMP

DISCOVER OUR COLLECTION

The Safari Chronicles

The Safari Chronicles

Get more information through our travel blog, Safari Chronicles. We’ll help you prepare for your upcoming trip to TAASA with important information, things to do and guidance on what you should know before traveling.

See the Blog

"The food was fantastic, the staff were the nicest people and incredible to be around."

- Nick F

"From the moment we arrived at Taasa Lodge and were greeted by the amazing staff singing us a welcome, our experience was top notch."

- Elisa L

Get ready for the safari adventure of a lifetime.

You'll be blown away by the heartwarming stories of satisfied guests who've been changed by their experiences with TAASA - just read their genuine testimonials!

"The food was fantastic, the staff were the nicest people and incredible to be around."

- Nick F

"The guides and drivers made it their personal mission to show as much as we could possibly see and did with humor and enthusiasm."

- Ravi D

"From the moment we arrived at Taasa Lodge and were greeted by the amazing staff singing us a welcome, our experience was top notch."

- Elisa L

"The guides and drivers made it their personal mission to show as much as we could possibly see and did with humor and enthusiasm."

- Ravi D

"The food was fantastic, the staff were the nicest people and incredible to be around."

- Nick F

"From the moment we arrived at Taasa Lodge and were greeted by the amazing staff singing us a welcome, our experience was top notch."

- Elisa L